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This consistency just makes it much easier to create a memorable brand in the long run.
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Ideally, you want your channel name to match your domain name.
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The only potential issue is to double-check that this channel name will be exactly the same as your other social media accounts. Plus, if your business or brand has already built a name for itself, your channel will enjoy the same status. The advantage of using this method is that it’s very searchable and recognizable. If you already have an established brand or business, there’s nothing stopping you from using this name for your YouTube channel too. There are many celebrities who have successfully traded their real name for a stage name. Think Freddy Mercury (aka Farrokh Bulsara), Bob Dylan (aka Robert Allen Zimmerman), Vin Diesel (aka Mark Sinclair). In this case, you can try to create a stage name for yourself. While having a unique name can be a blessing when you’re searching for names for your channel, a name that’s too unique (for example, one that’s difficult to pronounce or just too long), won’t work either. You could, for example, include the initial of your second name or add another word like “TV”, “world”, “life”, etc. While this approach is pretty straightforward and self-explanatory, if your name is not that unique, you might have to think of ways that you can set it apart slightly. So, if you’re not entirely sure what type of content you’ll create in the future or you plan on covering a wide range of topics, this can work well. Also, another advantage of using this approach is that it’s not too restrictive. Alternatively, if you don’t have many followers yet but have aspirations to become an internet personality, you can still use this approach if you plan on using your actual name as your brand name and you’ll mainly be the face that subscribers come to associate with your channel. Needless to say, if you already have a substantial following on other platforms, using your own first name and last name as your YouTube channel name will make the most sense. This means that if you don’t plan on using your own first name or business name, it’s best practice to select something that relates to your content or niche.
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Not only is it necessary for identification purposes, but potential subscribers will also use it to figure out what your videos are about at a glance. It will show up in YouTube’s search results, on your channel page as well as on your videos. To put it simply, your YouTube channel name will be the official name for your channel.
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